Manage redirects

About redirects

In the course of publishing and unpublishing pages, you eventually need to make redirects. A redirect helps send visitors and search engines to a new page if your web page becomes unavailable (404). This way, visitors won’t end up on a broken journey that results in a page not found.

Wagtail considers two kinds of configurations for a redirect, depending on whether Permanent remains checked or not:

  • Permanent redirect (checked by default)
  • Temporary redirect

For both redirect configurations, the visitor won’t notice a difference when visiting a page, but search engines react to these two configurations of redirect differently. In the case of a temporary redirect, a search engine keeps track of your old page and indexes the redirected page. However, with a permanent redirect, a search engine marks the old page as obsolete and considers the new page as a replacement.


As a best practice, Wagtail checks redirects as permanent by default. This is to prevent the undermining of your search engine ranking.

Configure redirects

Go to Settings > Redirects from the Sidebar to configure redirects. You can create a new redirect and edit or search for an existing one from the Redirects interface.

Redirects listing with a search field in the header buttons to add and import redirects and rows of existing underneath

Add redirects

You can create a new redirect by clicking Add redirect in the top-right of the Redirect interface. Then set Redirect from to the URL pattern that's no longer available on your website. If your Wagtail is multisite, set the From site to the website that has the unavailable URL pattern.

By default, Wagtail sets a redirect to a permanent redirect. Configure your redirect as a temporary one by unchecking the Permanent checkbox.

Redirect to a page allows you to redirect visitors and search engines to a new page within Wagtail, while the Redirect to any URL field allows you to redirect to a different domain outside of Wagtail.

Edit and search redirects

Edit the details of an existing redirect by clicking the URL path of the redirect you want to configure on the Redirect interface.

Editing form for a redirect with from fields Site field permanent checkbox and destination fields for page and URL options

Search for existing redirects by entering your search term in the search bar. The results automatically update as you type.


Keep in mind that a redirect only initiates if the page is not found. It doesn't apply to existing pages (200), which resolves on your site.